pOrbis  M2 - Market Development & Market Representation Services
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Leadership Biographies

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Matthias Seidl
Senior Partner

As "non-executive" Senior Partner, Matthias Seidl brings over 25 years of extensive experience and expertise in executive management, sales, business development, marketing, customer service, operations etc. For example, being responsible for Opel Germany for all Sales, Marketing and Aftersales activities, serving for Saab Globally as the Vice President Global Sales and Aftersales, based in Sweden, working for Volkswagen of America, Inc. as the Chief Operating Officer, for Audi as the Executive Director Sales American Region (2000-2005), for Audi Australia as the Managing Director (1998-2000), Director Audi Asia-Pacific (1997-1998) and more.  

Matthias studied Business Administration of Management at the City University Business School in London/UK, completed the General Management program at the Harvard Business School and holds an MBA degree from the University of Wales, Robert Kennedy College (Zurich, Switzerland).


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Feridun Bek
Executive VP - Strategy & Business Services

Feridun Bek (41), born in Munich/Germany, is a Strategy and Business Development expert, who has been supporting multibillion dollar companies with developing business strategies, strategic plans and their project implementations for over 15 years. Feridun is the Executive VP for pOrbis and is in charge of Strategy and Business Development projects.

Feridun worked for Volkswagen Group Headquarters (Division VW Group Global Business Management) in Germany & USA – here he was responsible in writing the first “Sales Organization Handbook,” which was distributed to over 100 countries, for developing a VW Business Management Analysis tool for Global Markets and managing international consulting projects. In Germany he worked for a Business Management consulting company as Senior Account Manager and was responsible for supervising 18 Automotive Manufacturers with business management & strategy projects. While he worked for Raytheon Professional Services in Germany, he was responsible for New Business Development and Business Outsourcing projects in Europe, the Middle-East and Africa. Since 2007, Bek lives in the United States and continues to manage advanced Management Consulting projects.

For over 13 years, Feridun has been active in diverse Chamber of Commerce, Economy Development, and Advocacy organizations in Europe and North America as President, Chairman, VP or Board Member functions.

Feridun studied Business Administration of Management in Germany, UK and Turkey and has a post-degree in commercial information technology. He holds a Master’s degree for Management from the Frankfurt Business School of Finance & Management (Germany) and holds an Executive MBA degree from Henley Reading University (UK).

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Prof. Dr. Onur Ulgen
VP - Business Analytics, Productivity & Engineering Services

Prof. Dr. Onur Ulgen is in charge for pOrbis Productivity & Engineering Improvement related projects and brings over 35 years of extensive business and academic experience. He is a Professor of Industrial / Manufacturing Systems Engineering at the University of Michigan-Dearborn, as well.

Onur has over 25 years’ experience as President of a Global Engineering Service firm – PMC Corporation. Under his leadership, PMC has grown to be one of the largest independent operations and industrial engineering firms in North America. Dr. Ulgen and the PMC staff have completed over 5000 productivity improvement projects for over 600 companies including Ford, General Motors, Chrysler, Toyota, Blue Cross and Blue Shield of Michigan, General Electric, Johnson Controls, Merck, Northrup Grumman, Sara Lee, Sony, St. Johns Hospital, and Whirlpool.

Onur is currently writing a series of books on applying simulation tools to solve manufacturing problems. He is a member of the Institute of Industrial Engineers (IIE), American Production and Inventory Control Society (APICS), and the Michigan Simulation Users Group (MSUG). He has published more than 50 papers in operations research and industrial engineering and has managed over 100 large-scale simulation projects.

Onur holds a BSME from Bogazici University in Turkey, MSc and PhD degrees in Industrial Engineering from Texas Tech University, and is Professor of Industrial / Manufacturing Systems Engineering at the University of Michigan-Dearborn.

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Dr. Markus Schroeder
Senior Partner
 
Markus Schröder (born 1966 in Wolfsburg, Germany) has more than 20 years thorough management and top-management experience in the automotive and energy sector in different functions. Amongst others, he was in charge of Sales and After-Sales in South-East-Europe and the Middle-East for Volkswagen. Furthermore, he was PA to the Board Member of Sales and Marketing of the Volkswagen Group, where he was deeply involved in the new multi-brand strategy of the VW Group. As Global Marketing Director of Skoda Auto (based in the Czech Republic), he was responsible for the repositioning of Skoda, which carried the brand to its recent success. With his move to the energy sector as Senior Vice President Marketing at EnBW AG (one of the largest energy companies in Europe), he gained intensive expertise in the energy industry and especially in smart energy solutions.
In China, Markus worked for the all-new automotive start-up company Qoros Auto, where he was in charge as Launch Program & Marketing Director for the operational Sales and Marketing readiness of the company.
Since June 2015, Markus joined the pOrbis group as “non-executive” Senior Partner. His main executive experience and business focus is in General Management, Sales & Marketing, Brand Strategy/Management and International Automotive Business.
 
Markus studied Computer Science and Business Administration at the University of Braunschweig in Germany.  Parallel to his University studies, he became a certified automotive master technician (Kfz.-Mstr.). Furthermore, he received a scholarship from the Volkswagen AG for his Ph.D. studies (Dr. rer. nat.) in Artificial Intelligence. In addition, he completed several Executive Programs at the London Business School in London/UK, the Harvard Business School in Boston/US, and ‘The Wharton School’ in Philadelphia/US.


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Maurizio Cunningham-Brown
VP - Business Innovation & Technology

Maurizio Cunningham-Brown brings over 30 years’ experience in the information systems, financing, investment and commercial lending market, along with more than 15 years expertise in the Housing, Shelter and Commercial property space; and in his VP role is ensuring pOrbis fully supports the rapidly growing real estate sector.

Maurizio has a unique and diverse skill set. Working in the finance and commercial lending space, he successfully doubled PSA Wholesale corporation volumes to $500m, while trebling profitability to over $120m. His first pan European venture started in Italy in 1995 through the commercial retail market, where his company, Alison Srl, developed innovative information systems to track, measure and monitor sales, logistical information and profitability from over 30,000 independent retailers. The company expanded to encompass all the major European Markets. He and his partners then sold this to Snap-on, a $3Bn Corporation, where Mr. Cunningham-Brown was retained as Director to expand operations into Asia Pacific, South America, Mexico and Canada.

In the commercial property world he runs his property investment company, Brine Co which is principally invested in the development and rental of retail properties. He also serves on the Executive Management Board of 500 Group Inc., an intellectual property, investment and development company.  500 Group holds 43 US (USPTO) and 15 European patents (EPO) covering a diverse mix of inventions and intellectual property in a wide range of areas and encompassing construction and automotive. Mr. Cunningham-Brown’s latest ventures include using his expertise in real estate, property development and automotive arenas. As President, he has developed the American Dream project with his partners, where they have completed the first round of funding with $2,000,000 secured. The production Campus location has been identified, 100 acres of land secured (value $1,500,000) and are working in full partnership with Michigan State government, the local county and city. The total investment to date when including the $1,500,000 invested in developing, patenting and trialing the technology is over $5,000,000. They hold exclusive IP and Patents, granted in April 2013, which will revolutionize the Commercial, Shelter and Housing markets globally, while developing a completely new multi-Billion $ market sector.

Maurizio studied Economics and Accountancy in his early years and is an alumni of Manchester University in England, and he also has a post degree in Mathematics and Econometrics obtained during his time in Italy.

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Juergen Niess
VP - Strategic Consulting & Business Services

Juergen Niess is a Senior Executive with over 25 years of extensive experience and expertise and supports the management of the ProActive “Strategic Consulting & Business Services” projects.

Juergen has supported in senior management roles in various global enterprises and has a proven track record in Strategic Consulting, International Program Management and Outsourcing Evaluation & Implementation with a special focus on M&A Transition Management. His outstanding experience in New Business and Service Setup and GoToMarket Planning & Development allows him to manage customers, internal stakeholders and external suppliers in an optimal way. He has extensive experience and knowledge, especially with the IT, Telecommunications, and Automotive Industries, as well as in IT Service Process Management (ITIL) Implementation & Project Office Setup, IT Management and Operations (Deputy CIO, Director Corporate IT, Manager IT Consulting Services, Manager Technical Support) and more. During his career, Juergen has received various awards both in internal organizational levels as well as externally for outstanding customer projects.

Juergen holds a Master Degree in Mathematics and a Bachelor Degree in Theoretical Physics. After finishing his Master Degree he was a Research Fellow at Johann-Wolfgang Goethe-University, Frankfurt.

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Dr. Alexander Giesen
VP - Business Product Research & Pharmaceutical Industry Services

Dr. Alexander Giesen is a Senior Executive with over 20 years of extensive experience and expertise and supports the management of the ProActive Business Development projects & services for the Pharmaceutical Industry.

He worked as an industry sponsored research scientist with the University of St. Andrews and as a consultant scientist with Leeds Innovations at the University of Leeds. He served as a head of a business unit in the pharmaceutical service industry before setting up an intellectual property consultancy in Aachen in 2006. His consultancy provides services to major German intellectual property firms as well as to legal departments of some of the biggest German companies. He has over 7 years’ experience as Managing Director for Business Service Firm as well, which offers services for key pharmaceutical companies and other industries

Alexander holds a MBA degree from the Henley Business School at the University of Reading (United Kingdom) and a PhD in Organic Chemistry from the University Aachen (Germany).

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Gert Horstmeyer
VP - Automotive Innovation & Global Chairman MOTORcheckUP

Dr. Gert Horstmeyer, born in Hamlin/Germany, is in charge of the Automotive Innovation Division at pOrbis. He is also the Inventor and Global Chairman of MOTORcheckUP, an innovative product to test the condition of an combustion engine with one single drop of engine oil only.

Gert started his professional career as surveying and civil engineer where he worked on International projects to plan and build roads, airports and aircraft shelters. Afterwards he had leading positions in Sales and Marketing at companies such as Hoechst in Germany. Gert is a true entrepreneur and also has setup and run businesses over the past 27 years. He is passionate about solving problems, thus, he invented several products and marketed them with great success. He filed several patents worldwide for his inventions, incl. the innovative MOTORcheckUP products. As per 2013, his MOTORcheckUP partners are working in 60 countries worldwide to distribute his  product innovations.

Gert studied Marketing and Communication at the Frankfurt University of Applied Sciences and also holds a PhD.

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Bastian Pukrop 
Senior Director - Strategy & Business Services

Bastian Pukrop has over 15 years of experience in developing and implementing Management Information Systems & Services. Bastian is a Senior Director for pOrbis and is in charge for Strategy Development & Implementation.

Bastian has been supporting global operating businesses in implementing systems and processes to measure, analyze and improve the performance of their retail outlets. When he was working for Snap-on Business Solutions in Germany, he was coordinating the first European roll-out of a new Business Management consulting service for Ford dealerships. This reference project was rolled-out with great success and set the benchmark for the final launch across all European markets. The customer awarded the outstanding results with the best customer satisfaction feedback ever. In 2012, Bastian relocated to the USA to work on different consulting projects (i.e. supporting businesses in the US market entry).

Bastian holds a Bachelor Degree in Business Administration from the University of Applied Sciences in Wolfsburg, Germany.
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